Franchise Your Business – Coaching Sessions
Want to know how franchising works? Want to know how it stacks up to other forms of expansion and what controls are in place to protect you? Attend a Franchise Your Business – Coaching Session, held across the country by appointment. Conducted by an Walco Senior Consultant, this session is designed to answer your questions and provide you with a better understanding of costs, time frames and working capital typically needed to grow through franchising.

The Walco Tour
As business owners and executives examining franchising as an expansion strategy, you are encouraged to visit Walco’s headquarters in Boardwalk Office Park in Faerie Glen in Pretoria. Here, you are invited to tour through all of our departments, meet our staff and senior officers, and review the documents needed in effective franchise growth. Your time spent with us will allow you to gain a detailed understanding of Walco’s unique process and how this process fits your needs for expansion.

Consultation
Is franchising right for your business? How long will it take to transition your business into a franchise? What kind of costs should you expect? These are just a few of the questions that are answered when you meet with a Senior Consultant. The Walco consultation is typically a face-to-face meeting that allows you the opportunity to obtain an impartial evaluation of your business and its readiness for franchising from a professional with strong business experience and exceptional expertise in franchising.

Franchise Development
Franchise Development is our area of expertise. Whether you are developing a brand new franchise, reworking an existing one, or converting company-owned operations, Walco has extensive experience across a wide variety of industries. Franchise Development includes designing a strategy for expansion, legal documents, operations manuals and marketing materials. These documents are created by a team assigned to your program that works closely with your company and staff to create materials that meet your expectations and deliver franchise sales.

Franchise Sales Training
While Walco doesn’t function as a broker for our clients, as part of our Franchise services, Walco provides franchise sales training to new and existing franchisors. Attendees are taught by industry experts with numerous years of franchise sales experience, receive a “how to” manual and personalized instruction on how to sell effectively. On an ongoing basis, Walco provides implementation consulting to ensure that the lessons learned in the classroom work effectively in achieving sales.

Franchise Management Training
Walco conducts a two-day Franchise Management Training course designed to educate the Client’s management team on the complexities of operating and managing a growing franchise organization.

Detailed and comprehensive manuals are provided to all attendees on all course segments:

• Building the Franchise Organization
• Training Your Franchisees
• Providing Effective Field Support
• Marketing as a Franchisor
• Franchisor Compliance
• Franchisee Relations

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Franchisor Services
While franchisors have specific needs that differ from one company to another, there are some basic needs that remain the same for all franchise organizations. Franchisors need both speed and accuracy in keeping their documents in step with the current marketplace. Experience and flexibility are critical. Walco is structured perfectly to meet these needs. From a singular document revision to a whole system audit, Walco adapts to meet the needs of each of our clients. We have the resources and experience to assess a problem, offer solutions and implement them in a timely manner.

Franchise Resources

Franchise Worksheet
Taking into account the various factors that contribute to the success of a franchise program, we have identified eight keys to franchisability, against which you can measure your business:

Size and longevity.
Has your business been in operation long enough to project its future success? Is it large enough to provide a level of earnings that would make it an attractive investment?

Profitability.
Is it making money?
Consistently?
Predictably?

Teachability.
Can other people be taught to run your business in the same way that you do, the way that has made it successful?

Systematization.
Can all of the daily operations of your business be analyzed and fully described in an operations manual that another individual could follow to produce the same results you achieve? Can every task be replicated?

Marketability.
Can your business concept be effectively communicated and sold to others?

Transferability.
Can your business work just as well in another part of the country or in different market situations?

Originality.
Do you have a point of difference from your competitors? If you’re just saying, “Buy my product because I’d rather get rich than have them get rich,” you are not going to be successful—in business or in franchise.

Will something distinctive about your business result in consumers buying your product or service? A “hot and juicy” hamburger, for instance, or a winning marketing concept.

Affordability.
A business that is profitable for you might not be profitable for the franchisee. Does enough profit remain, after a franchisee has paid the initial investment in your franchise fee, the costs of getting into business, and an ongoing royalty? Will they need significant financing? Can you help them obtain it?